Another incredibly important aspect of your ecommerce site is user experience (UX), or in layman’s terms, how easy it is for people to explore and shop on your website. Creating a visually appealing, straightforward website is essential for not only keeping customers on your website, but also enticing purchases. Think about what your customers want to see, rather than what you want them to see. You can even use heatmaps to see exactly where customers are (and are not) clicking on your website. Create a user-friendly experience, and customers will keep coming back for more.