2. Master the art of the CTA
Create a sense of urgency and give your reader some serious FOMO. Include verbs like “order,” “download,” “reserve,” or “ask” in your copy to inspire action. Add an eye-catching button or use a bright color to hyperlink important text. Your audience should know exactly what is being asked of them, and how to access it…fast.
Discover what excites your audience to take action. Try these CTA’s:
- “Book your next adventure!”
- “See the difference you can make.”
- “Count me in!”
- “Yes! I want a free upgrade.”
- “Start now!”
3. Personalize your messaging
Write like you’re telling your friend some awesome news — keep it conversational and enthusiastic. Your audience wants to feel a personal connection to your brand. According to a study by Ascend2, message personalization is the most effective email tactics used by marketers. Try one of the following tactics to make your emails feel more personal:
- Include the recipient's name
- Incorporate location-specific information
- Use gender-specific information to send relevant offers to your subscribers
- Write in the second person; use pronouns you, your, and yours