If you are going to run an eCommerce store, you need to have a site that is responsive and optimized for the needs of those using mobile devices. While few businesses currently optimize content for mobile devices, that will need to change. Listed below are some of the benefits to having a responsive website.
1) Stronger Search Results
Google requires that sites that want to do well in search results have a site that is optimized for mobile devices as well as traditional computers. When people search for a site, they expect a good experience regardless of the type of device that they are using. Therefore, those using Google expect to see only the most responsive sites at the top of the list.
2) Keep Your Store Available for More Business
It is estimated that businesses that do not create responsive websites can lose the equivalent of one full day's worth of revenue per week. For companies that don't have a responsive design, they could be giving money to their competition whether they realize it or not.
3) Improve User Experience
When a user can get the same experience from a tablet as he or she can from a desktop, that is a good thing from the perspective of a user. It shows that the business cares about its customers regardless of what they use to access your site. In many cases, a customer who cannot access your page or certain parts of your site on a smartphone or a tablet may not use your website on a desktop or laptop.
4) Stay on the Cutting Edge
A company that expects to compete in the 21st century needs to remain innovative and a step ahead of competitors. As technology evolves, it is critical that a business evolves along with it. Regardless of how big or small the changes are, customers expect that they will be able to reap the benefits of anything that makes it easier to find, research and buy whatever they are looking for.
5) Keep Costs Low
Keeping costs down is a lot easier when you only have to design one website. Companies that have to design a separate site that is meant for desktops and a separate site meant for tablets or smartphones is spending more money than needed. When a company can keep costs low, the customer reaps the reward of lower prices for all of the goods and services that they purchase.
Customers deserve the best user experience that can be offered to them. Whether they access your site from a computer or on a mobile device, it is critical that they are able to find what they want quickly and without a lot of hassle. Businesses that can deliver a versatile experience to their customers will find that they have an advantage in the marketplace.