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2 SEO Updates That Will Impact Your Search Ranking if You Ignore Them

2 SEO Updates That Will Impact Your Search Ranking if You Ignore Them

By Samantha Pena, Posted in Search

In just the last month, we’ve seen major changes in Google’s organic search results pages that are indicative of larger SEO trends we can expect to see in the future. Because Google is constantly testing and changing its algorithm and... read more.
5 BIG SEO Mistakes You Might Be Making for Your New Website

5 BIG SEO Mistakes You Might Be Making for Your New Website

By Samantha Pena, Posted in Search

  With all the moving pieces involved in the design and development process of creating a new website, it can be incredibly easy to overlook SEO. However, SEO is not a post-site launch process.   Incorporating SEO best practices prior to... read more.
The Quality Update: Google’s Latest Algorithm Change

The Quality Update: Google’s Latest Algorithm Change

By Samantha Pena, Posted in Search

Have you been seeing a fluctuation in your keyword rankings over the last month? You’re not alone.  Google announced just two days ago that they’ve been making changes to their search algorithm – and already, it’s been... read more.
7 Local SEO Factors That Increase Your Local Search Visibility

7 Local SEO Factors That Increase Your Local Search Visibility

By Samantha Pena, Posted in Search

One of the biggest struggles for any local business is how to get more visibility on search in order to get people to visit their storefront or give them a call. Now for the most part, the problem stems from not having a good SEO strategy in place -... read more.
Instructions on How to Leave a Google Plus Review

Instructions on How to Leave a Google Plus Review

By Samantha Pena, Posted in Search

If you're reading this blog, you probably already know why your business needs a Google+ page, so there's no need to rehash that topic. Instead, let's talk about how to leave reviews on Google business pages.  Whether you directly... read more.
3 Reasons Why Google Plus is Essential for Businesses

3 Reasons Why Google Plus is Essential for Businesses

By Samantha Pena, Posted in Search

These days, it’s pretty much a no-brainer for businesses to claim – at the very least – a Facebook, Twitter, and/or LinkedIn company page. A strong social media presence can not only help build your brand but may also start affecting... read more.
SEO for Dummies

SEO for Dummies

By Caitlyn Kneafsey, Posted in Search

"Have you checked the SEO?” “Is the SEO updated?” “How’s the SEO doing?” If you’re working in marketing, I’m sure you’ve heard questions like this in a meeting or two. SEO is a phrase that is... read more.
Why Local SEO is More Important after the Pigeon Update

Why Local SEO is More Important after the Pigeon Update

By Samantha Pena, Posted in Search

You ever hear that business mantra, “It’s all about location, location, location”? Well, I’m here to tell you that it’s true. Last week, I talked about how to clean up your backlinks in order to avoid any Google penalties.... read more.
How to Get Your Rankings Back Post-Penguin 3.0

How to Get Your Rankings Back Post-Penguin 3.0

By Samantha Pena, Posted in Search

Has your site seen a severe drop in rankings almost overnight? Or your site has disappeared from search results for the keywords you’ve always appeared for? Then you’ve probably been hit by Penguin 3.0, Google’s latest algorithm change... read more.
3 Old SEO Practices Gone Bad and How to Fix Them (Immediately)

3 Old SEO Practices Gone Bad and How to Fix Them (Immediately)

By Samantha Pena, Posted in Search

There are two types of SEOs: the white hats and the black hats. Today, we’re going to talk about black-hat SEO, which if you haven’t already guessed, is the kind that will get your site penalized.  Although optimizing your website is... read more.
How Can You Use Google AdWords to Get More Customers?

How Can You Use Google AdWords to Get More Customers?

By Samantha Pena, Posted in Search

When it comes to the online world, there is no site more powerful than Google. With over 2 billion daily searches and a 78 percent share of Web search volume worldwide, Google is clearly consumers’ number one search engine choice, outranking Yahoo... read more.
Google Plus Takes on SEO

Google Plus Takes on SEO

By Chelsea Kelsey, Posted in Search

Google Plus has become the second largest social networking site in the world after Facebook. There are an estimated 540 million users connecting through Google Plus, but that is not the website’s only upside. Believe it or not, Google Plus has a... read more.