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Articles by Chelsea Kelsey

Author

Chelsea Kelsey

Chelsea Kelsey

Articles by Chelsea Kelsey

How to Write a Great Email Newsletter

How to Write a Great Email Newsletter

By Chelsea Kelsey, Posted in Content

Email newsletters are a great way for businesses to build trusting relationships with their target audiences, and if promotional content is included, they can also increase revenue. The major key to enforce the benefits of an email newsletter is making... read more.
Twitter Cards: what are they?

Twitter Cards: what are they?

By Chelsea Kelsey, Posted in Social

Last summer, Twitter came out with a feature called Twitter Cards. The feature is used by brands like Priceline, Angry Birds, and Foursquare, and is proving to have remarkable potential for marketers and developers. But, what exactly is a Twitter... read more.
Increasing Conversion Rates Using Conversion Rate Optimization (CRO)

Increasing Conversion Rates Using Conversion Rate Optimization (CRO)

By Chelsea Kelsey, Posted in Strategy

Conversion Rate Optimization (CRO) has the ability to be a great addition to any company’s digital marketing efforts when done the right way. CRO is the process of optimizing your sponsored search ads, landing pages, and overall website design in... read more.
Google Plus Takes on SEO

Google Plus Takes on SEO

By Chelsea Kelsey, Posted in Search

Google Plus has become the second largest social networking site in the world after Facebook. There are an estimated 540 million users connecting through Google Plus, but that is not the website’s only upside. Believe it or not, Google Plus has a... read more.
Free Blog Photo Resources

Free Blog Photo Resources

By Chelsea Kelsey, Posted in Content

 What is it that truly drives customers to read your blogs? Of course a catchy title is helpful in reeling people in, but there’s one more thing that can make or break your blog posts: photos. Photos for blogs can be complicated because you... read more.
Targeting Your Market

Targeting Your Market

By Chelsea Kelsey, Posted in Strategy

When businesses have an understanding of distinct customer needs, they also have the ability to be successful. The problem is that sometimes configuring this understanding isn’t so easy. It’s natural for a business to want to reach as many... read more.
Marketing with Pinterest

Marketing with Pinterest

By Chelsea Kelsey, Posted in Social

Pinterest is one of the most addictive and fun social media websites available today. You can create photo collages, otherwise known as “boards,” of things that you wish to one day have. There are tabs for every occasion imaginable, making... read more.
Instagram Contests: The New Way to Market Your Business

Instagram Contests: The New Way to Market Your Business

By Chelsea Kelsey, Posted in Social

It seems as though the entire world is obsessed with the photo and video sharing app, Instagram. The platform provides a fun way to share with your friends what your day holds, whether it’s a photo with friends at an exciting destination, some cool... read more.
Five Ways Twitter is Beneficial to Your Business

Five Ways Twitter is Beneficial to Your Business

By Chelsea Kelsey, Posted in Social

Twitter has become a go-to social media platform amongst celebrities, athletes, and even politicians. It provides a great way for public figures to communicate personally with their followers and fans, thus creating (or at least mimicking) personal... read more.