Content

Manufacturers: 5 Reasons Why a Content Strategy is Essential for Your Success

By Daryl Bryant, Posted in Content, Digital Marketing

In the world of B2B digital marketing, manufacturers are a unique breed. They face a host of challenges that other B2B companies may not, such as complex supply chains, long sales cycles, and a need to communicate technical information in a clear and... read more.

6 Key Benefits Of Google Business Profile

By Daryl Bryant, Posted in Content, Digital Marketing, Search, Strategy

Google remains the undisputed leader in the search engine space. Their over 90% market share is one of the reasons why Google Business Profile (GBP) is so vital for any business that wants to generate highly-qualified leads... read more.

5 Useful Tips to Become an Expert Copywriter

By Hudson Integrated, Posted in Branding, Content

Writing and copywriting are two different skills, yet people often use the terms synonymously. A writer or journalist writes articles that are fact-based and inherently informative. A copywriter writes advertisements and promotional materials, meaning... read more.

4 Content Strategy Tips that Convert

By Hudson Integrated, Posted in Content

Chances are, your business isn’t the only one of its kind, which begs the question: why should customers choose your company over companies which offer the same products or services? And more specifically, what about your website makes your... read more.

Social Media Changes the Way Consumers Shop: Part Two

By Hudson Integrated, Posted in Branding, Content, Social, Strategy

In Part One of this blog, I discussed the ways in which electronic word of mouth (eWOM) marketing and peer interactions on social media influence a consumer’s intent to purchase from a brand. In Part Two, I will dive into the do’s and... read more.

Pro Tips For Your Facebook Cover Video

By Kelsey Foy, Posted in Branding, Content, Design, Mobile, Social, Strategy

Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 65 million Facebook... read more.

SEO For Dummies: Content Marketing

By Sara Querques, Posted in Content, Search, Strategy

Understanding SEO is one of the most crucial parts of being an active player in the digital marketing world, and yet can be one of the most confusing. Search engine optimization, or SEO, is the strategy of increasing online traffic and search engine... read more.

A Beginner's Guide to Metadata

By Stephen Luke, Posted in Content, Mobile, Search

Looking to improve Google ranking through Search Engine Optimization (SEO)? Those simple three letters, S-E-O, can actually be pretty daunting. There are many directions one can take when planning an SEO strategy, but the easiest place to start is with... read more.

What is Influencer Marketing?

By Chris Bernstein, Posted in Content, Social, Strategy

By now, you’ve probably heard about influencer marketing, and how celebrities like Kylie Jenner are paid to endorse products on their social media accounts. Some prominent marketers may warn that brands who neglect influencer marketing are missing... read more.

How Social Media Changes the Way Consumers Shop: Part One

By Kelsey Foy, Posted in Content, Ideas, Social, Strategy

Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media platforms. Learn how peer interactions on... read more.

Take Advantage of Landing Pages to Boost Conversions and SEO

By Hudson Integrated, Posted in Content, Search, Strategy

Landing pages are one of the simplest yet most effective website tools – and surprisingly few companies take advantage of them. Read on to learn how landing pages can benefit your conversion rates and SEO... read more.

How to Successfully Execute a Live Video

By Kelsey Foy, Posted in Content, Social

Online video streaming is quickly taking over the digital space and is expected to dominate 80 percent of all consumer internet traffic by 2019. Thrive in the digital world by connecting with your audience through live video. Read on to learn how live... read more.

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