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Mobile

Mobile-First vs. Responsive Design: Pros, Cons, and Best Practices

Mobile-First vs. Responsive Design: Pros, Cons, and Best Practices

By Steph Williamson, Posted in Design, Development, Mobile

It’s 2020 and 3.5 billion people worldwide walk around with a smartphone in their pocket. As of October 2020, roughly 50% of worldwide internet usage is on a mobile device. In the graph below, you can see that mobile usage has been on the rise... read more.
Instagram Shopping 101

Instagram Shopping 101

By Hudson Integrated, Posted in Digital Marketing, Ideas, Mobile, Social, Strategy

Instagram has experienced some major updates over the past year, but one of the most beneficial is the new Shopping feature. While there were some initial kinks, they’ve been working them out and making strides towards improving the user experience... read more.
Pro Tips For Your Facebook Cover Video

Pro Tips For Your Facebook Cover Video

By Kelsey Foy, Posted in Branding, Content, Design, Mobile, Social, Strategy

Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 65 million Facebook... read more.
A Beginner's Guide to Metadata

A Beginner's Guide to Metadata

By Stephen Luke, Posted in Content, Mobile, Search

Looking to improve Google ranking through Search Engine Optimization (SEO)? Those simple three letters, S-E-O, can actually be pretty daunting. There are many directions one can take when planning an SEO strategy, but the easiest place to start is with... read more.
Remaining Competitive in the New World of Ecommerce

Remaining Competitive in the New World of Ecommerce

By Daryl Bryant, Posted in Ideas, Mobile, Strategy

Imagine telling people ten years ago that in the very near future, we’d be able to easily make purchases from our cell phones, communicate with each other through watches, and have products shipped and delivered to our doorstep in the same day...by... read more.
Instagram Launches Live Video Feature

Instagram Launches Live Video Feature

By Lauren Restaino, Posted in Content, Mobile, Social

If you kept up with social media trends in 2016, you know that live video streaming is where it’s at. Video is the most engaging content and has a record of high conversion rates. It makes complete sense that live streaming is becoming the hottest... read more.
3 Questions to Ask about Your Site’s Mobile Design (and How to Improve It)

3 Questions to Ask about Your Site’s Mobile Design (and How to Improve It)

By Samantha Pena, Posted in Mobile

The relevance and need for mobile-friendly design is apparent by all the staggering statistics I’m finding about mobile. For example, studies have proven that consumer behavior has shifted to integrate mobile in day-to-day activities, especially... read more.
Why You Should Care About the Mobile Algorithm Update

Why You Should Care About the Mobile Algorithm Update

By Samantha Pena, Posted in Mobile

It’s not long now until Google changes their algorithm (again) to better accommodate the surge in mobile search that has occurred within the last couple of years. Is your website ready for the update?   Here are 5 things we know about... read more.
Why Not Having a Mobile-Friendly Site Lowers Your Sales Profit

Why Not Having a Mobile-Friendly Site Lowers Your Sales Profit

By Samantha Pena, Posted in Mobile

Imagine this scenario. You're about to open up shop for the day and you (happily) discover that there are 100 people already standing outside your storefront, eager to buy your products. You open your doors, thinking it's gonna be a great day. However,... read more.
Mobile Usability Will Be a Ranking Factor by April 21

Mobile Usability Will Be a Ranking Factor by April 21

By Samantha Pena, Posted in Mobile

Over the last couple of months, Google has been dropping hints left and right about the overwhelming need and importance for sites to be mobile-friendly. From noting which sites are “mobile-friendly” on mobile searches to sending messages to... read more.
Google Sends Dire Warnings to Fix Mobile Usability Issues

Google Sends Dire Warnings to Fix Mobile Usability Issues

By Samantha Pena, Posted in Mobile

UPDATE (as of 3/2/15): Google finally confirmed that as of April 21, 2015, mobile usability will become a ranking factor in mobile search results. Sites that don’t have a mobile-friendly, responsive website will be negatively impacted by this... read more.
Responsive Website vs. Mobile App: Which is Better for Your Business?

Responsive Website vs. Mobile App: Which is Better for Your Business?

By Samantha Pena, Posted in Mobile

Most businesses recognize the need for a strong online presence in order to remain visible in today’s digital world; however, having a website is not nearly enough to boost your digital influence. The explosion of the mobile industry has not only... read more.