Strategy

6 Tips for Choosing the Best Digital Agency for Manufacturing Companies

In today's digital era, an effective online presence has become more crucial than ever for manufacturers aiming to expand their reach and maintain a competitive edge in the market. With consumers increasingly turning to the internet for product research,... read more.

6 Key Benefits Of Google Business Profile

By Daryl Bryant, Posted in Content, Digital Marketing, Search, Strategy

Google remains the undisputed leader in the search engine space. Their over 90% market share is one of the reasons why Google Business Profile (GBP) is so vital for any business that wants to generate highly-qualified leads... read more.

The Top 3 Marketing Strategies for Manufacturers in 2022

By Daryl Bryant, Posted in Digital Marketing, Ecommerce, Strategy

If you’re a manufacturer, chances are you’re constantly looking for new ways to drive growth, diversify, and stand out from your competition. What company isn’t? Right? With the expansion of the Internet and technology over the last... read more.

6 Ways to Improve Company Culture as a Small Business

By Julie Alex, Posted in Ideas, Strategy

When you think about what makes a business successful, you probably think about increasing profits and decreasing costs. While there’s no question that a business’s future is largely determined by its ability to generate revenue, there is... read more.

3 Reasons Why Your Business Will Fail without a Marketing Strategy

By Hudson Integrated, Posted in Digital Marketing, Strategy

Regardless of whether you’re a new business or your business has been in operation for over ten years, any business worth its salt knows that success hinges on a solid plan. After all, a business can only exist after careful financial planning and... read more.

How to Choose The Best Digital Agency for You

By Steph Williamson, Posted in Strategy

Finding the right digital agency for your business can be challenging. With so many unique variables to consider — like your project’s requirements and available budget — there’s never going to be a one-size-fits-all approach to... read more.

Instagram Shopping 101

By Hudson Integrated, Posted in Digital Marketing, Ideas, Mobile, Social, Strategy

Instagram has experienced some major updates over the past year, but one of the most beneficial is the new Shopping feature. While there were some initial kinks, they’ve been working them out and making strides towards improving the user experience... read more.

Social Media Changes the Way Consumers Shop: Part Two

By Hudson Integrated, Posted in Branding, Content, Social, Strategy

In Part One of this blog, I discussed the ways in which electronic word of mouth (eWOM) marketing and peer interactions on social media influence a consumer’s intent to purchase from a brand. In Part Two, I will dive into the do’s and... read more.

Pro Tips For Your Facebook Cover Video

By Kelsey Foy, Posted in Branding, Content, Design, Mobile, Social, Strategy

Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 65 million Facebook... read more.

SEO For Dummies: Content Marketing

By Sara Querques, Posted in Content, Search, Strategy

Understanding SEO is one of the most crucial parts of being an active player in the digital marketing world, and yet can be one of the most confusing. Search engine optimization, or SEO, is the strategy of increasing online traffic and search engine... read more.

What is Influencer Marketing?

By Chris Bernstein, Posted in Content, Social, Strategy

By now, you’ve probably heard about influencer marketing, and how celebrities like Kylie Jenner are paid to endorse products on their social media accounts. Some prominent marketers may warn that brands who neglect influencer marketing are missing... read more.

How Social Media Changes the Way Consumers Shop: Part One

By Kelsey Foy, Posted in Content, Ideas, Social, Strategy

Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media platforms. Learn how peer interactions on... read more.

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