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6 Key Benefits Of Google Business Profile

6 Key Benefits Of Google Business Profile

By Daryl Bryant, Posted in Content, Digital Marketing, Search, Strategy

Google remains the undisputed leader in the search engine space. Their over 90% market share is one of the reasons why Google Business Profile (GBP) is so vital for any business that wants to generate highly-qualified leads... read more.
What Does an SEO Agency Do?

What Does an SEO Agency Do?

By Stephen Luke, Posted in Search

If you are wondering what the heck an SEO agency does, congratulations! Asking this question shows that you realize search engine optimization is critical for your website and your business overall. This article will help you understand what an SEO... read more.
3 Ways Visual Search is Changing SEO

3 Ways Visual Search is Changing SEO

By Hudson Integrated, Posted in Search

Google Lens and Pinterest are both examples of visual search engines. They allow users to snap a photo and search using the image rather than typing in text. These visual search engines are changing the way users search the internet, and SEO is changing... read more.
SEO For Dummies: Content Marketing

SEO For Dummies: Content Marketing

By Sara Querques, Posted in Content, Search, Strategy

Understanding SEO is one of the most crucial parts of being an active player in the digital marketing world, and yet can be one of the most confusing. Search engine optimization, or SEO, is the strategy of increasing online traffic and search engine... read more.
A Beginner's Guide to Metadata

A Beginner's Guide to Metadata

By Stephen Luke, Posted in Content, Mobile, Search

Looking to improve Google ranking through Search Engine Optimization (SEO)? Those simple three letters, S-E-O, can actually be pretty daunting. There are many directions one can take when planning an SEO strategy, but the easiest place to start is with... read more.
Take Advantage of Landing Pages to Boost Conversions and SEO

Take Advantage of Landing Pages to Boost Conversions and SEO

By Hudson Integrated, Posted in Content, Search, Strategy

Landing pages are one of the simplest yet most effective website tools – and surprisingly few companies take advantage of them. Read on to learn how landing pages can benefit your conversion rates and SEO... read more.
Top 8 SEO Tools for Keyword Research

Top 8 SEO Tools for Keyword Research

By Lauren Restaino, Posted in Content, Search, Strategy

If you want your website to rank well on search engines, it’s important to make keyword research the foundation of your SEO or content marketing strategy. Choosing the right keywords is critical to successful SEO... read more.
4 SEO Bad Practices to Say Goodbye to in 2017

4 SEO Bad Practices to Say Goodbye to in 2017

By Lauren Restaino, Posted in Content, Search, Strategy

Change is the only constant. It’s the world we live in today, and SEO is no exception to the rule. The SEO tactics that may have worked last year can actually destroy your SEO this year. That’s why it is imperative to stay educated on... read more.
What is SEO and What Role Does it Play in Internet Marketing?

What is SEO and What Role Does it Play in Internet Marketing?

By Lauren Restaino, Posted in Content, Search, Strategy

Does your company need SEO? The answer is yes. Search Engine Optimization (SEO) is a non-paid strategy used to increase traffic to your web page. Think about the first place you go to find information on the internet. My go-to is Google. In fact, 93% of... read more.
Google Releases Two New Algorithm Updates (Update May 2016)

Google Releases Two New Algorithm Updates (Update May 2016)

By Samantha Pena, Posted in Search, Search

The secret is out: Google has released two major algorithm updates this week. Panda 4.0 and Payday Loan 2.0 are being put to work in order to rid search results of those infamously dreaded spammy websites and queries. There are many questions in... read more.
Google Releases Two New Algorithm Updates (Update May 2016)

Google Releases Two New Algorithm Updates (Update May 2016)

By Samantha Pena, Posted in Search, Search

The secret is out: Google has released two major algorithm updates this week. Panda 4.0 and Payday Loan 2.0 are being put to work in order to rid search results of those infamously dreaded spammy websites and queries. There are many questions in... read more.
Search User Optimization: The New SEO?

Search User Optimization: The New SEO?

By Samantha Pena, Posted in Search

This just in. Google now uses a machine-learning Artificial Intelligence that filters – and ranks – “a very large fraction” of queries. They’re calling it “RankBrain.” In plain English, this means that Google... read more.