The Details
Our client already had an effective outbound sales strategy and established partnerships within the industry, leveraging trade shows and other traditional marketing efforts to increase awareness of their brand and services. After our initial research, we decided to further expand these efforts and help reach their goals by setting up ad campaigns on LinkedIn.
To continue targeting the right industry professionals, we developed a strategy to hone in on key audience demographics that were most likely to be both new to the brand and be in a role to develop new business opportunities.