Client: We Recycle Solar

LinkedIn Ad Strategy for Environmental Services Provider

Services: LinkedIn Ad Management, Digital Marketing Strategy

LinkedIn Ad Strategy

Background

We Recycle Solar, a full-service provider of solar panel disposal solutions and environmental compliance processes, came to Hudson with the goal of increasing their audience-base and building business relationships.

Workers inspecting solar panels

Specializing in end-of-life solar solutions, We Recycle Solar’s expertise aids its clients throughout the entire lifecycle of a solar installation.

The Details

Our client already had an effective outbound sales strategy and established partnerships within the industry, leveraging trade shows and other traditional marketing efforts to increase awareness of their brand and services. After our initial research, we decided to further expand these efforts and help reach their goals by setting up ad campaigns on LinkedIn. 

To continue targeting the right industry professionals, we developed a strategy to hone in on key audience demographics that were most likely to be both new to the brand and be in a role to develop new business opportunities.

team brainstorming
viewing ad on laptop

The Results

Hudson created finely-targeted audiences with compelling brand messages, variations of creatives, and A/B tests of lead forms. Winning combinations were quickly found to deliver cost-effective results. In just one month, we saw an increase in brand visibility, inbound leads and engagement.

250%

Increase in Leads

173%

increase in engagement

533%

increase in brand following

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