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Social

What is Social Media Listening and How Can It Help You Gain Customers?

What is Social Media Listening and How Can It Help You Gain Customers?

By Christine Perez, Posted in Social

Are you listening to what your customers are saying about you online? If you’re in business today, you’re probably online in some capacity – whether your business has a basic website, a comprehensive eCommerce platform, or a Facebook... read more.
How to Create a Facebook Company Page that will Benefit your Business

How to Create a Facebook Company Page that will Benefit your Business

By Brittni Landers, Posted in Social

With over 3.1 billion users, it’s clear that the Internet is the ultimate communication platform for businesses, helping us break down barriers between business and consumers. Facebook, with more than a third of that number, has over 1.4 Billion... read more.
How to Market Your Business on Instagram

How to Market Your Business on Instagram

By Caitlyn Kneafsey, Posted in Social

Since launching in 2010, Instagram has grown into one of the leading social media platforms. With over 300 million active users, as well as 70 million photos and videos shared daily, the app has an immense amount of potential for brands. Instagram for... read more.
How Google's Partnership with Twitter Impacts Businesses

How Google's Partnership with Twitter Impacts Businesses

By Samantha Pena, Posted in Social

What if I told you that tweets will now start appearing directly on Google’s search results page? Well hang on to your hats, ladies and gents, because just this week, Google announced that they’re partnering with Twitter to do just that. Now... read more.
Place Tips: Facebook’s New Feature for Local Businesses

Place Tips: Facebook’s New Feature for Local Businesses

By Caitlyn Kneafsey, Posted in Social

Last week, Facebook announced the launch of Place Tips, a new feature on Facebook for iPhone. What is Place Tips? When you’re out and about, Place Tips uses your location to provide information about nearby businesses, such as restaurants,... read more.
Social Media Marketing Trends to Influence Your 2015 Strategy

Social Media Marketing Trends to Influence Your 2015 Strategy

By Samantha Pena, Posted in Social

By now, it seems that everyone and their mother have at least one social media account. Now, before you go around saying that social media is so yesterday, hear me out. From the business perspective, the fact that almost everyone has a social media... read more.
A Guide to Hashtagging on Social Media

A Guide to Hashtagging on Social Media

By Caitlyn Kneafsey, Posted in Social

It’s safe to say the pound symbol (#) has made its comeback. Instead of just being a button on a telephone, the pound sign is now commonly referred to as the hashtag. Whether you see it on social media or hear it on television, hashtags are common... read more.
Twitter Cards: what are they?

Twitter Cards: what are they?

By Chelsea Kelsey, Posted in Social

Last summer, Twitter came out with a feature called Twitter Cards. The feature is used by brands like Priceline, Angry Birds, and Foursquare, and is proving to have remarkable potential for marketers and developers. But, what exactly is a Twitter... read more.
How You Can Market Your Business to a New Generation

How You Can Market Your Business to a New Generation

By Samantha Pena, Posted in Social

Have you noticed how brick-and-mortar businesses are beginning to incorporate online strategies into their offline marketing to encourage more social media or website traffic? For example, just this weekend alone, I saw a pizza parlor with a sticker on... read more.
Which social advertising is right for your business?

Which social advertising is right for your business?

By Samantha Pena, Posted in Social

Like this, tweet that, share this post. Regardless of whether we are surfing the Internet or going about our real life, we see and use this new lingo everywhere, thus indicating how much social media impacts our day-to-day lives. However, the influx of... read more.
Secrets to Creating Compelling Social Media Graphics

Secrets to Creating Compelling Social Media Graphics

By Jason Tezgerevski, Posted in Social

When people consume content online, they want something that they can easily scan to get the information that they need as soon as possible. If you are giving your customers a wall of text or pictures that don't provide a concise visual message, you may... read more.
5 Summer Social Media Trends for Your Business

5 Summer Social Media Trends for Your Business

By Jason Tezgerevski, Posted in Social

Advertising and marketing remain key to improving profits by increasing your number of clients. Successful digital marketing strategies involve understanding consumer demographics, meeting client needs and reaching them by advertising in locations... read more.