Within the original scope of the project, updates to the Handy Store Fixtures website included an improved information architecture, optimized code, improved page speed, and new SEO content. The benefits of these efforts were seen in an improved website crawl efficiency, faster page loading, and having major search engines index keyword-rich content.
As part of ongoing marketing efforts, Hudson’s SEO team continued to work with Handy Store Fixtures to provide:
- Technical and on-page optimizations
- An ongoing content strategy for greater organic visibility
- A/B testing to improve user metrics
- Performance reporting at various levels of site usage
The Hudson team worked hand-in-hand with Handy Store Fixtures to launch its content strategy and site monitoring right after the redesigned website was launched. This seamless transition established a collaborative partnership for new ideas and updates.