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Articles by Samantha Pena

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Samantha Pena

Samantha Pena

Articles by Samantha Pena

By Samantha Pena, Posted in Strategy

Regardless of whether you are a small startup or a large corporation, balancing all the different facets of your business can become incredibly overwhelming very quickly. Your business’s success hinges not only on offering a unique product but also... read more.

By Samantha Pena, Posted in Search

Last week, Google announced a new feature for business owners called “Google My Business,” which is meant to make it easier for customers to find businesses on Google. Prior to My Business, businesses had to create separate pages if they... read more.

By Samantha Pena, Posted in Strategy

Imagine this: your colleague tells you about a new opportunity, and as the enterprising individual you are, you are excited to get started on an uncharted business venture. However, you become impatient for your coworker to get back to you with details.... read more.

By Samantha Pena, Posted in Content

If you were to check your personal or work email right now, you would most likely find that your inbox has at least one unopened message from a brand promoting a new product or notifying you of a sale happening right now that you simply don’t want... read more.

By Samantha Pena, Posted in Social

You know that age-old proverb, “It’s not what you know but who you know”? With the proliferation of businesses and the rise of social networking, this saying stands even truer today. Now, you might be skeptically thinking,... read more.

By Samantha Pena, Posted in Search

When you type in “SEO” in search engines, the most common search results in 2014 are blog articles pondering the question, “Is SEO dead?” Because Google makes so many adjustments to its search engine algorithm every year,... read more.

By Samantha Pena, Posted in Search

Because most people are now finding the products they need primarily online, there has been a significant change in the way many brands advertise their products. As a result, search engine marketing (SEM) was born. SEM is one aspect of a successful... read more.

By Samantha Pena, Posted in Branding

Imagine meeting someone for the first time. You either click with the person or you learn that you don’t have many commonalities, at which point, you either become friends or you part ways. A brand/consumer relationship works very much in the same... read more.

By Samantha Pena, Posted in Branding

In a world where every company is vying for attention, it is not always easy to drown out the competition and have your company’s voice heard above all the rest. How, then, can you brand your company so that it is not only different from your... read more.

By Samantha Pena, Posted in Branding

While some may say that bad publicity is better than no publicity, this particular line of thinking becomes highly questionable when companies adopt that line of thinking for their social media strategy. Although there are certainly some brands that... read more.

By Samantha Pena, Posted in Design

When you go to your website, what do you see? Do you see a site that you are proud to own and be able to say “Yes, this is my company”? Or do you see a site that makes you bow your head in embarrassment, a site that makes you want to... read more.

By Samantha Pena, Posted in Branding

When starting a new business or attempting to rebrand an old one, going back to a blank drawing board can be intimidating. However, turning your business into a brand is certainly possible when equipped with the right tools and knowledge to do so. Here... read more.

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