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By Samantha Pena, Posted in Content

Need a mini-marketing lesson? Google’s got you covered.  Just yesterday, Google rolled out a new iOS app called Primer, a sleek-looking mobile app aimed at teaching startups the fundamentals of online marketing without them having to read... read more.

By Samantha Pena, Posted in Strategy

Your website has one main goal: to generate more leads and customers. But you have one big problem: your website isn’t doing that. What could possibly be the problem?  These days, it’s harder to grab consumer interest right from the get... read more.

By Samantha Pena, Posted in Branding

Have you ever read a book so good that the story has stayed with you, even to this day? That’s what good advertising should do: tell a story worth remembering. Because of the staggering amount of businesses out there advertising their products and... read more.

By Samantha Pena, Posted in Ideas

Visualize this: you’re still using an old iPhone that dates all the way back to the pre-flat design iOS, but you’re growing tired of your dinosaur phone and want to upgrade. You’re having trouble deciding whether you should stick with... read more.

By Samantha Pena, Posted in Ideas

On Friday, a few members of the Hudson team took on Wallingford, Connecticut to attend the first ever Inbound Encore Conference. Hosted by Impact, an inbound marketing agency and HubSpot partner, Inbound Encore was a day of seminars and listening to some... read more.

By Samantha Pena, Posted in Design

Building a new website that is fully customized to your business’s goals and audience requires a lot of time, money, and strategy. Therefore, before you kickoff your new website project, make sure to answer these questions so that your team of... read more.

By Samantha Pena, Posted in Mobile

Most businesses recognize the need for a strong online presence in order to remain visible in today’s digital world; however, having a website is not nearly enough to boost your digital influence. The explosion of the mobile industry has not only... read more.

By Samantha Pena, Posted in Design

Have you ever encountered a website so atrocious that you had to close the page? Whether you were frustrated by its functionality or annoyed that you had to click around to find what you were looking for, your bad user experience dissuaded you from... read more.

By Samantha Pena, Posted in Mobile

In our tech-obsessed world, we are seeing a rise in consumers’ adoption of mobile, with over 100 thousand mobile device sales by the end of last year. Consumers are not only using their mobile devices as their primary means of information and... read more.

By Samantha Pena, Posted in Branding

In an age where brands are competing with news outlets as consumers’ main sources of information and entertainment, creating and publishing unique content is becoming an important way to remain relevant in today’s fast-paced... read more.

By Chelsea Kelsey, Posted in Content

Email newsletters are a great way for businesses to build trusting relationships with their target audiences, and if promotional content is included, they can also increase revenue. The major key to enforce the benefits of an email newsletter is making... read more.

By Chelsea Kelsey, Posted in Social

Last summer, Twitter came out with a feature called Twitter Cards. The feature is used by brands like Priceline, Angry Birds, and Foursquare, and is proving to have remarkable potential for marketers and developers. But, what exactly is a Twitter... read more.