Ideas & Resources for Digital Growth

Why Local SEO is More Important after the Pigeon Update

You ever hear that business mantra, “It’s all about location, location, location”? Well, I’m here to tell you that it’s true. Last week, I talked about how to clean up your backlinks in order to avoid any Google penalties.... read more.

How to Get Your Rankings Back Post-Penguin 3.0

By Samantha Pena, Posted in Search

Has your site seen a severe drop in rankings almost overnight? Or your site has disappeared from search results for the keywords you’ve always appeared for? Then you’ve probably been hit by Penguin 3.0, Google’s latest algorithm change... read more.

6 Tricks to Improve Your E-Commerce Checkout Conversions before the Holidays

By Samantha Pena, Posted in Strategy

With the holidays fast approaching, is your e-commerce site designed and optimized for conversions? Implement these six tricks to improve your e-commerce site and increase your online sales. Trick 1: Optimize for mobile Mobile optimization is one... read more.

3 Old SEO Practices Gone Bad and How to Fix Them (Immediately)

By Samantha Pena, Posted in Search

There are two types of SEOs: the white hats and the black hats. Today, we’re going to talk about black-hat SEO, which if you haven’t already guessed, is the kind that will get your site penalized. Although optimizing your website is... read more.

Primer: Google’s New iOS App for Startups

By Samantha Pena, Posted in Content

Need a mini-marketing lesson? Google’s got you covered. Just yesterday, Google rolled out a new iOS app called Primer, a sleek-looking mobile app aimed at teaching startups the fundamentals of online marketing without them having to read... read more.

4 Essential Elements to Boost Your Site Conversions

By Samantha Pena, Posted in Strategy

Your website has one main goal: to generate more leads and customers. But you have one big problem: your website isn’t doing that. What could possibly be the problem? These days, it’s harder to grab consumer interest right from the get... read more.

3 Advertising Lessons from Starbucks, RE2PECT, and TOMS: Why Good Marketing Equals Good Branding

By Samantha Pena, Posted in Branding

Have you ever read a book so good that the story has stayed with you, even to this day? That’s what good advertising should do: tell a story worth remembering. Because of the staggering amount of businesses out there advertising their products and... read more.

3 Exciting Web Trends That Should Shape Your Business Strategy

By Samantha Pena, Posted in Ideas

Visualize this: you’re still using an old iPhone that dates all the way back to the pre-flat design iOS, but you’re growing tired of your dinosaur phone and want to upgrade. You’re having trouble deciding whether you should stick with... read more.

4 Lessons We Learned from the Inbound Encore Conference

By Samantha Pena, Posted in Ideas

On Friday, a few members of the Hudson team took on Wallingford, Connecticut to attend the first ever Inbound Encore Conference. Hosted by Impact, an inbound marketing agency and HubSpot partner, Inbound Encore was a day of seminars and listening to some... read more.

7 Questions to Answer before You Start Your New Website Project

By Samantha Pena, Posted in Design

Building a new website that is fully customized to your business’s goals and audience requires a lot of time, money, and strategy. Therefore, before you kickoff your new website project, make sure to answer these questions so that your team of... read more.

Responsive Website vs. Mobile App: Which is Better for Your Business?

By Samantha Pena, Posted in Mobile

Most businesses recognize the need for a strong online presence in order to remain visible in today’s digital world; however, having a website is not nearly enough to boost your digital influence. The explosion of the mobile industry has not only... read more.

What does your website say about your business?

By Samantha Pena, Posted in Design

Have you ever encountered a website so atrocious that you had to close the page? Whether you were frustrated by its functionality or annoyed that you had to click around to find what you were looking for, your bad user experience dissuaded you from... read more.

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