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How Google's Partnership with Twitter Impacts Businesses

How Google's Partnership with Twitter Impacts Businesses

By Samantha Pena, Posted in Social

What if I told you that tweets will now start appearing directly on Google’s search results page? Well hang on to your hats, ladies and gents, because just this week, Google announced that they’re partnering with Twitter to do just that. Now... read more.
Place Tips: Facebook’s New Feature for Local Businesses

Place Tips: Facebook’s New Feature for Local Businesses

By Caitlyn Kneafsey, Posted in Social

Last week, Facebook announced the launch of Place Tips, a new feature on Facebook for iPhone. What is Place Tips? When you’re out and about, Place Tips uses your location to provide information about nearby businesses, such as restaurants,... read more.
Pinterest: Manlier than You Thought

Pinterest: Manlier than You Thought

By Rania Eldekki, Posted in Strategy

Since launching in 2010, women have dominated Pinterest. Just three years ago, 80 percent of its users were female but studies show the amount of men using the visual discovery site has nearly tripled since then. Women are still Pinterest’s primary... read more.
Social Media Marketing Trends to Influence Your 2015 Strategy

Social Media Marketing Trends to Influence Your 2015 Strategy

By Samantha Pena, Posted in Social

By now, it seems that everyone and their mother have at least one social media account. Now, before you go around saying that social media is so yesterday, hear me out. From the business perspective, the fact that almost everyone has a social media... read more.
Google Sends Dire Warnings to Fix Mobile Usability Issues

Google Sends Dire Warnings to Fix Mobile Usability Issues

By Samantha Pena, Posted in Mobile

UPDATE (as of 3/2/15): Google finally confirmed that as of April 21, 2015, mobile usability will become a ranking factor in mobile search results. Sites that don’t have a mobile-friendly, responsive website will be negatively impacted by this... read more.
5 Stats You Need to Know about Millennials and How to Market to Them

5 Stats You Need to Know about Millennials and How to Market to Them

By Samantha Pena, Posted in Strategy

Let’s get real for a second and talk about millennials. More specifically, let’s talk about how you can market to millennials, because they’re quite tricky to understand and elusive to reach. Born between 1981 and 2000, they grew up... read more.
SEO for Dummies

SEO for Dummies

By Caitlyn Kneafsey, Posted in Search

"Have you checked the SEO?” “Is the SEO updated?” “How’s the SEO doing?” If you’re working in marketing, I’m sure you’ve heard questions like this in a meeting or two. SEO is a phrase that is... read more.
5 Digital Marketing Trends for 2015 and How They Help Your Business

5 Digital Marketing Trends for 2015 and How They Help Your Business

By Samantha Pena, Posted in Ideas

For anyone paying attention to changes in the tech and online industry, 2014 was a big year for digital innovation. Companies like Apple and Android introduced smart gadgets, ringing in a new age of wearable technology. Sites we know and love so well... read more.
A Guide to Hashtagging on Social Media

A Guide to Hashtagging on Social Media

By Caitlyn Kneafsey, Posted in Social

It’s safe to say the pound symbol (#) has made its comeback. Instead of just being a button on a telephone, the pound sign is now commonly referred to as the hashtag. Whether you see it on social media or hear it on television, hashtags are common... read more.
How to Prevent People from Leaving Your Site

How to Prevent People from Leaving Your Site

By Samantha Pena, Posted in Strategy

Here’s a head-scratcher for you: You’re getting a lot of traffic on your site, but you see that your bounce rate is astronomically high. A lot of people are leaving your site, and you’re stumped as to why. Sometimes, a couple of... read more.
The Ultimate 2014 Holiday Ecommerce Marketing Checklist

The Ultimate 2014 Holiday Ecommerce Marketing Checklist

By Samantha Pena, Posted in Strategy

I have a confession to make. I hate shopping and I avoid the mall during the holiday seasons like the plague. There's just something about the rush of holiday shoppers, the jostle to the cash register, and dark spaces that smell overwhelmingly of... read more.
How to Promote Your Biz on Small Business Saturday

How to Promote Your Biz on Small Business Saturday

By Samantha Pena, Posted in Strategy

There’s Black Friday and Cyber Monday, but have you ever heard of Small Business Saturday? Well, it exists. Are you ready for it?  Held the Saturday after Thanksgiving, the day was ironically created by credit card giant American Express in... read more.