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By Samantha Pena, Posted in Search

If you're reading this blog, you probably already know why your business needs a Google+ page, so there's no need to rehash that topic. Instead, let's talk about how to leave reviews on Google business pages.  Whether you directly... read more.

By Samantha Pena, Posted in Search

These days, it’s pretty much a no-brainer for businesses to claim – at the very least – a Facebook, Twitter, and/or LinkedIn company page. A strong social media presence can not only help build your brand but may also start affecting... read more.

By Samantha Pena, Posted in Design

So you’re in the market for a new website – or you have a website and you’re wondering what to do with it.  How do you know a) what makes a website great and b) how to use your website to get more leads and customers? It’s... read more.

By Caitlyn Kneafsey, Posted in Social

Since launching in 2010, Instagram has grown into one of the leading social media platforms. With over 300 million active users, as well as 70 million photos and videos shared daily, the app has an immense amount of potential for brands. Instagram for... read more.

By Samantha Pena, Posted in Social

What if I told you that tweets will now start appearing directly on Google’s search results page? Well hang on to your hats, ladies and gents, because just this week, Google announced that they’re partnering with Twitter to do just that. Now... read more.

By Caitlyn Kneafsey, Posted in Social

Last week, Facebook announced the launch of Place Tips, a new feature on Facebook for iPhone. What is Place Tips? When you’re out and about, Place Tips uses your location to provide information about nearby businesses, such as restaurants,... read more.

By Rania Eldekki, Posted in Strategy

Since launching in 2010, women have dominated Pinterest. Just three years ago, 80 percent of its users were female but studies show the amount of men using the visual discovery site has nearly tripled since then. Women are still Pinterest’s primary... read more.

By Samantha Pena, Posted in Social

By now, it seems that everyone and their mother have at least one social media account. Now, before you go around saying that social media is so yesterday, hear me out. From the business perspective, the fact that almost everyone has a social media... read more.

By Samantha Pena, Posted in Mobile

UPDATE (as of 3/2/15): Google finally confirmed that as of April 21, 2015, mobile usability will become a ranking factor in mobile search results. Sites that don’t have a mobile-friendly, responsive website will be negatively impacted by this... read more.

By Samantha Pena, Posted in Strategy

Let’s get real for a second and talk about millennials. More specifically, let’s talk about how you can market to millennials, because they’re quite tricky to understand and elusive to reach. Born between 1981 and 2000, they grew up... read more.

By Caitlyn Kneafsey, Posted in Search

"Have you checked the SEO?” “Is the SEO updated?” “How’s the SEO doing?” If you’re working in marketing, I’m sure you’ve heard questions like this in a meeting or two. SEO is a phrase that is... read more.

By Samantha Pena, Posted in Ideas

For anyone paying attention to changes in the tech and online industry, 2014 was a big year for digital innovation. Companies like Apple and Android introduced smart gadgets, ringing in a new age of wearable technology. Sites we know and love so well... read more.