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Grow Your Business in 2016 With These Digital Marketing Trends

Grow Your Business in 2016 With These Digital Marketing Trends

By Christine Perez, Posted in Ideas

As the new year gets underway and commitment to resolutions fades with every missed gym date, there’s one goal you should make a point to stick to: growing your business. Let us help you stay ahead of the curve with our predictions for the top... read more.
Search User Optimization: The New SEO?

Search User Optimization: The New SEO?

By Samantha Pena, Posted in Search

This just in. Google now uses a machine-learning Artificial Intelligence that filters – and ranks – “a very large fraction” of queries. They’re calling it “RankBrain.” In plain English, this means that Google... read more.
What is Data-Driven Marketing?

What is Data-Driven Marketing?

By Samantha Pena, Posted in Strategy

You’re probably doing marketing all wrong. I don’t mean this in the generic sense – like you’re doomed if you’re not doing social media marketing/content marketing/[insert other type of digital marketing] – because... read more.
What Video Games Taught Me about Web Development

What Video Games Taught Me about Web Development

By Danielle Sadczenko, Posted in Development

When I’m not developing websites at Hudson, I can usually be found in front of my computer or video game console. You might think that one has nothing to do with the other, but I have actually learned a lot of valuable lessons about website... read more.
What is A/B Testing? A Beginner's Guide

What is A/B Testing? A Beginner's Guide

By Hudson Integrated, Posted in Strategy

With the rise of data-driven marketing, A/B testing (AKA ‘split testing’) is a hot topic in the digital marketing space. In simple terms, split testing refers to the process of testing one piece of web content against another similar piece of... read more.
3 Reasons Why Quality Web Content Matters

3 Reasons Why Quality Web Content Matters

By Samantha Pena, Posted in Content

Web content matters. It’s key in creating, loyal, profitable relationships between brands and consumers, not to mention solidifying brand identity. In fact: 82% of consumers feel more positive about a company after reading custom content (Tweet... read more.
8 Surefire Signs It’s Time for a Growth-Driven Site Redesign

8 Surefire Signs It’s Time for a Growth-Driven Site Redesign

By Samantha Pena, Posted in Design

If your business has been around long enough, then you already understand the importance of having a website. But what if I told you that simply having a website is not enough? That’s right. I said it. *cue outrageous protest* Listen for a... read more.
Q&A: Website Building Templates VS. Custom Web Development

Q&A: Website Building Templates VS. Custom Web Development

By Hudson Integrated, Posted in Development

Digital agencies love to combine web design and online marketing, but when it comes to website development most firms either outsource (to someone like us) or use website templates. Templates can be great, but they are not for everyone. Many current... read more.
2 SEO Updates That Will Impact Your Search Ranking if You Ignore Them

2 SEO Updates That Will Impact Your Search Ranking if You Ignore Them

By Samantha Pena, Posted in Search

In just the last month, we’ve seen major changes in Google’s organic search results pages that are indicative of larger SEO trends we can expect to see in the future. Because Google is constantly testing and changing its algorithm and... read more.
What is Inbound Marketing?

What is Inbound Marketing?

By Samantha Pena, Posted in Strategy

Traditional Marketing is broken. 86% of people skip television ads. 200 million Americans have registered their phone numbers on the do not call list. Cold calling doesn’t work 90% of the time. Let’s face it: consumer behavior drastically... read more.
Beginner's Guide: Digital Content Marketing in Three Steps

Beginner's Guide: Digital Content Marketing in Three Steps

By Hudson Integrated, Posted in Content

Marketing has progressed in both form and approach over the past decade. Here’s a quick overview:  Traditional Marketing + Technology = Digital Marketing Digital Marketing + Audience Insights = Digital Content Marketing Content marketing is at... read more.
How to Create a Facebook Company Page that will Benefit your Business

How to Create a Facebook Company Page that will Benefit your Business

By Brittni Landers, Posted in Social

With over 3.1 billion users, it’s clear that the Internet is the ultimate communication platform for businesses, helping us break down barriers between business and consumers. Facebook, with more than a third of that number, has over 1.4 Billion... read more.