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By Julie Alex, Posted in Ideas, Strategy

When you think about what makes a business successful, you probably think about increasing profits and decreasing costs. While there’s no question that a business’s future is largely determined by its ability to generate revenue, there is... read more.

By Hudson Integrated, Posted in Digital Marketing, Strategy

Regardless of whether you’re a new business or your business has been in operation for over ten years, any business worth its salt knows that success hinges on a solid plan. After all, a business can only exist after careful financial planning and... read more.

By Stephen Luke, Posted in Search

If you are wondering what the heck an SEO agency does, congratulations! Asking this question shows that you realize search engine optimization is critical for your website and your business overall. This article will help you understand what an SEO... read more.

By Steph Williamson, Posted in Strategy

Finding the right digital agency for your business can be challenging. With so many unique variables to consider — like your project’s requirements and available budget — there’s never going to be a one-size-fits-all approach to... read more.

By Daryl Bryant, Posted in Design, Development

In my two decades as CEO of Hudson Integrated, this is by far the most common question asked by prospects. The short answer is that it depends. The longer, more precise answer, is the focus of this... read more.

By Cassidy Layton, Posted in Branding

Without their acclaimed brand identities, Apple just sells computers and a Rolex is just...a watch. Branding is how people identify and perceive your business. It covers elements like the tone, style, and voice, which all work together to create a unique... read more.

By Chris Bernstein, Posted in Hudson

If you didn’t tune into Super Bowl LIV, one of television’s biggest nights, we can only assume you live under a rock — perhaps the rock featured in Reese’s Take 5 ad? Or, you might just find football uninteresting and dare I say,... read more.

By Chris Bernstein, Posted in Digital Marketing

You read that right. Giphy serves 10 billion pieces of content to 700 million people every... read more.

By Cassidy Layton, Posted in Digital Marketing

Emails provide prime real estate to sell your products or services. Similar to web copywriting, every word should be valuable to the reader. According to a study by The Radicati Group, consumer emails account for over 111.1 billion emails sent and... read more.

By Rania Eldekki, Posted in Digital Marketing

If you want to stand out from the millions of active sellers on Amazon and amp up sales this holiday season, keep reading. We’ve compiled our top marketing tips designed to help grow your business on... read more.

By Chris Bernstein, Posted in Digital Marketing

Shoppers spent a whopping $17.8 billion on Small Business Saturday last year, according to NFIB. Started by American Express in 2010, Small Business Saturday was created to support small businesses across the country. What started as an idea to... read more.

By Hudson Integrated, Posted in Branding, Content

Writing and copywriting are two different skills, yet people often use the terms synonymously. A writer or journalist writes articles that are fact-based and inherently informative. A copywriter writes advertisements and promotional materials, meaning... read more.